First of all, I shouldn't be writing this. I promised not to write a lot of things during my crucial examinations time. But I had to stop this ascetic behaviour on the part of my disdain for certain things happening in the cricket world.
I have been a supporter for regularization of cricket in the world by the ICC, just in the same manner that FIFA does to football. I think the nonsense craze that grips the Indian subcontinent today is largely the cause of wise marketing in the late 1980s.
The IPL, the Indian Premier League, which started with wild hullabaloo, was actually something interesting for me. It was always enjoyable no matter who won. I watched particularly for the fun of seeing the old age players battling out with the new fast paced format.
I am a Bengali and, naturally, I saw that the Kolkata Knight Riders required some support. Let me tell something of my followings of cricket - I was a big fan of cricket in the early 2000s, not so much in the later years for I got extremely tired of seeing loads of action with nothing in it.
But today what was outrageous was the fact that the creator of the modern Indian Confidence in cricket, Sourav Ganguly, went without a bid! Come on!
He was the man who made what the generation of the current Indian players' have the confidence of winning matches abroad. He was the one who showed the way with extraordinary leadership. Forever were the Indians meek abroad, lacking the attitude that is required for winning. He groomed the team that became the Indian side!
And what has that got to do with the IPL? HE was the face of the KKR. He was the one half of Kolkata came to watch in the meager performances of the KKR team. So now that the KKR aren't interested in him, we, the Kolkatans aren't interested in the KKR anymore. Get the heck of it - there won't be anyone occupying the seats in Eden Gardens. It seems that the franchisee need to drop the tag Kolkata from it. The Kolkata seems bygone, as the want a revamped team, they might as well want to revamp themselves from it.
And Mr. Shah Rukh Khan, what do you expect? Filled seats with girls crying out your name? No. Ganguly was the reason for the sales, he's not there, forget everything. You are running at a loss.
This is the worst marketing strategy I have ever seen. Imagine Apple with the iPod, and without Steve Jobs.
